Based in Dublin, WholeWorldBand is a free iPhone and iPad app that allows anyone to make music and videos that can be shared and enjoyed worldwide. WholeWorldBand acts as a virtual recording studio: users pick a recording session and contribute a vocal, instrumental, visual, or anything they feel like adding using just the camera and microphone in their iOS device. They can share their creation via social media through Facebook, Twitter, YouTube and Soundcloud. The aim of this project was to create a promotional video for WholeWorldBand. The concept was based off a typeology of peoples own individual style of shoes and the creativity in collaboration.People express their personality by their shoe choice and that is reflected in the app as it is about all genres of music. The strapline created was "Record. Mix. Share." A Wonderful and energetic, Whole World Band promo video was the result. As WWB allows it's user to mix different recordings, collaborate with musicians World wide and and create their own music videos.