This Corporate Identity was developed as a live college project for The irish sport council who wanted a new brand & identity as Sport ireland, a national sport agency that is responsible for promoting, developing and coordinating sport in ireland.
The brief asked for a brand that would cross multiple platforms; logo, stationary, brochure, campaign, sports apparel, social media and web design.
The concept behind the Identity was based upon Sport Irelands atheletes and their determination to Believe, Achieve and Win. Katie Taylor being the main focus of the campaign. The Logo Mark behind was based on Irelands surrounding greenlands, sea and ocean and reflected the movement and flow of sport, Which constantly moves and changes. They typeface decision was robust and corporate with a modern logo mark to reinforce movement and has flexibility to vary across its context.