When Anniversary comes to mind one typically thinks about Births, Deaths and celebratory events. The challenge was to flip and redefine the term 'Anniversary'. The aim was to find a specific area of interest within Anniversary and translate it typographically in a unique and interesting way.
The initial area of focus was Serial Killings. Killers such as; Ted Bundy, Ed Gein, Charles Manson, The Zodiac etc. The Zodiac stood out as the main Serial Killer to focus on as it is extremely interesting.
Society has a love and need to know the nitty gritty details of psychopaths and their killings in the mundane of the everyday. Grabbing headlines, jumping off the shelves, evoking interest in peoples minds as a commentary on consuming Killers. The aim was to create a Book in response to the brief detailing all of the Victims and giving insight into the murders and especially the Zodiacs communication to and with the Media. This was achieved through big, bold typography and warped psychotic play in response to the Zodiacs personality and Murders.
Concept, Typography, Print, Book Design,
Illustrator, Indesign, Photoshop.